The Content Exchange:
Sell great stories

TCE is a marketplace for editors, publishers and freelancers. Do you create good stories or are you looking for one? This is the place to be.

  • Quick and easy
  • Articles, videos and audio
  • Always topical
TCE Dashboard

Create your free account now

This is The Content Exchange

Exchange content easily

You’ll get all articles, videos and audio in your personal dashboard. These stories you can buy directly and publish it for your audience.

Do business directly

Do business with publishers quickly and easily. As a freelancer, you determine your own price and terms. We take care of rights, reporting, invoicing and automated translation. We make sure you can do business on a global scale.

Expand your network and reach

Get connected with a large number of publishers and editors worldwide. Expand the value of your stories with just 1 click.

Why The Content Exchange?

I am...

An editor or publisher
A freelancer

Discover topical articles, video’s and audio on your personal dashboard.

The content is yours with just 1 click. You only pay for what you use.

No hassle with administration. We take care of rights, reporting and invoicing.

Immediately expand your reach and connect with a large number of international publishers and editors.

Determine your own price and terms. Upload your content and turn it into money.

No hassle with administration. We take care of rights, reporting and invoicing. We also auto translate all content so a global audience can discover your content.

How does it work?


Create your account

Create a free account in just a couple minutes and become a ‘content creator’ or a ‘content buyer’.

Share your content
Dashboard TCE

Set up your dashboard

Are you a content buyer? Then it’s time to set up your own news dashboard. Based on topics, themes or sources, you’ll get a real-time overview of the latest articles, videos and audio relevant to you.


Purchase the content

Found something you like? Transfer the content to your own CMS with just 1 click. Each item has its own price. This can be a fixed price, free or free with an ad.

TCE - The Content Exchange - Distribution & pricing

We take care of the rest

The costs will be deducted from your user bundle. This means you only pay for what you use. We take care of rights, reporting and invoicing.

Get started

And what else?

Personalized dashboard

Create your own dashboard and discover content based on your personal interests.

All types of content

We support video, photo, text and audio in all files and formats.

Reporting and invoicing

We report on the use of your content and take care of invoicing.


We manage the rights regarding the content. This ensures you can use it safely and honestly.

CMS integrations

Transfer the content to your own CMS in just 1 click. Custom integrations are also possible.


If you wish, we can add advertisements to your content. That way, you’ll be able to earn a little extra as a content creator.

Join The Content Exchange

TCE started in the Netherlands and is expanding internationally. All sources on TCE are available in the original language and in English. This makes all content, no matter its origin, discoverable and useful for a global audience. In the current library we have sources on News, Sports, Lifestyle, Tech, Film, History, Travel, Automotive and Business.  Join TCE and contribute as a seller, buyer or both.

Is there anything else we can help you with?

How does your business model work?

The use of the platform is free for users. Creators can choose whether to offer content for a fixed amount per item, via licenses, with advertising, or for free. TCE also earns from these transactions. TCE charges 20% of the value of each transaction. If an item is offered for free, TCE charges a service fee to the customer of the content, or establishes additional service agreements with the provider of this free content.

I now just cut & paste everything from other websites myself, for free!

Within limits it is allowed to copy news from other media. However, this limit is often exceeded. With this, the ‘making’ of news is not rewarded by whoever benefits from it by republishing it. With TCE, you license from the original creator the right to republish the work. In doing so, you reward the original creator of the content and help keep making good stories rewarding. That is an honest and clear way of working together between editorial teams.


Why should I help my competitor?

At TCE you can decide for yourself which content you want to share and with whom. You can choose who can see your content, who can take over your content and on what terms. Not all content has to go to everyone, of course.

TCE offers you the opportunity to give beautifully crafted stories extra reach. A lot is shared with large international platforms such as Youtube, Facebook or Instagram. A network between publishers can be a nice addition or alternative to this. It all depends on who you see as your competitor.

Soon all news will be similar?

Not everything will be shared and every editorial team will continue to make its own selections and perspectives. TCE will contribute to show stories that have little reach to a larger audience. This makes creating beautiful video, text or podcasts a better business.

If my editors start buying widly, costs will get out of hand.

As an editor you buy a ‘bundle’ of credits. Every purchase on TCE is deducted from that ‘bundle’. No more can be spent than is possible within that bundle, which prevents overspending your content budget.

How are rights to the content managed?

TCE enters into a license agreement with every ‘seller’ of content. In this agreement, the seller also declares to be the ‘owner’ of the content and grants TCE permission to sublicense this content to the users of the platform. Users agree to the terms of use, which specifies what they are allowed to do with this content.

Onboarding is a lot of work. My backlog is already full!

TCE works with existing feeds as much as possible. There is also an API available. We take care of the import, enrichment and distribution of the content to keep the impact on internal IT low. We will make the technical documentation available for this.

If you have any other questions regarding technology, please let us know.

Can anyone participate?

Our ambition is to further develop TCE into an open platform where a large number of ‘providers’ of content come into direct contact with a large and diverse group of ‘buyers’.

We are open to publishers, editors, freelancers, PR agencies, content marketers, companies, experts and anyone who can make a qualitative contribution. We choose to scale step by step in order to guarantee the quality and stability of the platform. Do you also want to share content via TCE? Please contact us!

I am a freelancer, can I also offer my work?

Freelancers with their own content can also post it on TCE. We expect to deliver a module soon with which this can easily be done in a self-service app. We will soon be testing a WordPress plugin as well. This allows you to share content directly from your WordPress CMS.

Leave your details and we will keep you informed.

We also partner with ReportersOnline. Freelance work can already be offered through this platform.

Who actually owns TCE?

TCE is an initiative of Joris van Lierop and Tom Schenkenberg. Both have been involved in publishing for a long time. Joris in the role of publisher, Tom in the role of IT supplier. In addition, a broader team is of course working on the development and management of the platform.

OK! Where can I sign up to participate?

If you want to ‘bring’ content, you can sign up right now.

At the moment, adding sources is still a manual process. We will contact you to onboard your content. We expect this to be possible via a self-service environment before the end of 2020.

If you are interested in purchasing content, create a free account and get started now!

My question is not here!

Ask your question using the contact form, and we will answer you as soon as possible.

Contact TCE

Don't hesitate to contact us. We are happy to help.

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